AutoSpeed changes…
Back in November 2006 we foreshadowed some major changes to AutoSpeed.
We said that there’d be more DIY hands-on tech. There’d be more stories on the background engineering of cars and their technology. We said we’d be driving more cars – both new and used – and we’d be doing less stories on modified cars high on bling and nothing else. We said we’d be modifying a mainstream and cheap project car – an EF Falcon six cylinder – and we’d be adding instant reader voting for each story. Finally, we said we’d be re-presenting previously run stories, primarily because the vast majority of current readers had never seen them (and in return, we were extending current subscriber periods to take into account the reduced new content).
And, with one exception, we’ve done all of that. We’ve run more hands-on stuff; we’ve run heaps of background stories on car engineering; we’ve covered the Falcon modifications including brakes, extractors, exhaust, cam, engine management, air intake – and now we’re doing the suspension. All nitty gritty, real world stuff, photographed in huge detail.
And the exception? We’ve driven less cars than I wanted to.
The announcement of change was greeted with near universal acclaim by you, our readers. And those changes have been very successful at bringing new readers to AutoSpeed – compared with October last year, last month our visits were up by 16 per cent and our page views increased by a whopping 31 per cent.
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