One of the most strongly expressed negative comments in the new Feedback facility is a dislike of repeated material. As you’d expect, it’s a comment made primarily by longstanding readers.

Each week in AutoSpeed we run three repeat articles, highlighting those that were first published between 4 and 10 years ago. These are usually technical articles and are picked on the basis that their content still has a lot to offer current readers – that is, their age is of little hindrance to their worth.

Here is a comment typical of those that express dislike of repeated material:

Recycled articles are unwanted in the extreme. Your time would be better spent on an article teaching readers how to use the search function so that they can read any number of previously published articles. Recycled articles have reduced your credibility for me.

So why do we do it?

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We’ve recently made a few changes to AutoSpeed. Most are in response to comments that we’ve been receiving in the new feedback facility, but others have been in the pipeline for a while.

Here are the changes:

Articles will henceforth be released in a different way. Now when you receive the newsletter, you can immediately view all the articles in the weekly edition, rather than only being able to see them as they are released day-by-day.

The tag line that appears when you put your cursor over ‘AutoSpeed’ in the browser tab has been changed to ‘Technology, Efficiency, Performance’ – something that much better matches our current direction.

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Our new AutoSpeed feedback facility keeps operating – and the feedback keeps rolling in. For a bit of a giggle, I’ve decided to run here some of the, er, more ‘interesting’ feedback we’ve received.

About You > The car you drive – ADASDASDLAS DJLAKA

Nope, dunno that car.

Our Content > Content we should have – More titties

How can we have more when we have never had any?

Our Content > Performance cars – Where is the cheese

Hmm, dunno.

Our Content > Performance cars – I think there should be some reversal of the latest autospeed changes to include high perfornance cars, show cars, drag cars, DB drag cars. etc The used to make some fantastic reading. I also think that new car tests need to be an important feature, regardless on how difficult it is to obtain press cars

Rather interestingly, the only respondent so far to ask for more of the old-style feature cars…

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If you haven’t already done so, I encourage you to spend the 60 seconds (or less) it takes to fill in the feedback facility (top-right corner) that we’ve currently enabled on every page of AutoSpeed.

The feedback option has been running for (as I write this) a few days and, as would be expected when one of the categories is ‘content you hate’, a host of major negatives is coming in.

Let me take a look at some, and perhaps in part reply to them.

Why do you re run so much OLD stuff…have you run out of content ? or Run out of time …not fair to FILL UP your monthly leter with old stuff…people are capable of searching your files to find it if they wajnt it DONT REUSE OLD STUFF…it makes it look like you have run out of ideas or time…or both

Well, it’s very simple. Our ‘old stuff’ rates very well in terms of reader numbers and reader ratings. In other words, most of our readers have not seen the ‘old stuff’ before.

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