Change in Journalism
An interesting ABC TV Media Watch this week on the future of journalism. (See it here.)
I guess it’s particularly fascinating to me, as AutoSpeed this year reaches the ripe old age of ten. For close to a decade (and so two-thirds of the time the Web has existed!) my full-time job as a journalist and editor has been working for this specialist website.
These days, like probably many of you, I read all my ‘newspapers’ on line and watch most of my ‘TV’ online. (Inverted commas because they’re not really ‘newspapers’ and ‘TV’ are they?)
So what do you think of the future of newspapers (and of course, by implication, magazines)? And what do you think of the very important point made by the presenter that quality journalism needs a financial model that in the past has relied on the huge advertising revenues generated by newspaper classifieds?
One point that I think the program missed is that the breadth and reach of the web allows far narrower targeting of audiences, so making viable media that would otherwise not exist. I am quite sure that if the audience for AutoSpeed was limited to just a country like Australia, it would be too small to make AutoSpeed viable.
But what is the future of newspapers and magazines? What forms will (and should) automotive and popular journalism take?