The giants finally stir
In August last year I wrote:
http://blog.autospeed.com/2007/08/14/local-car-makers-accelerating-towards-their-demise/
Read it again.
Less than a year later:
– Mitsubishi manufacturing in Australia has gone broke
– Holden has said that within 2 years it will release diesel, hybrid and possibly four cylinder turbo versions of the Commodore. The company may also build smaller cars in Australia.
– Ford has released a ‘going on as the same’ FG Falcon, and then – oops, gosh, the world has changed! – announced a diesel engine version within 2 years.
– Toyota has said that they’re eager to build a Camry hybrid in Australia.
I wrote then :
The local manufacturers – especially Holden and Ford – need to show with locally developed product in the showroom that they can produce cars that appeal to more than Ford/Holden performance car enthusiasts, that they not only understand but also actively embrace the significant social change that is now occurring. Otherwise the Australian car will continue down the road to anachronistic irrelevance – it’s already on that path and accelerating as fast as its powerful and thirsty engine can take it….
At last, at last, Holden and Ford are stirring. Hopefully it won’t be too late.